Payment 1 is a loan company in Texas and New Mexico specializing in personal loans, auto loans, and tax refund advances. They also allow customers to get loans online without ever having to go into a physical branch.

They used to employ social media channels to educate and support their clients but hadn’t posted in a while. The Galactic Fed Creative Studio team was brought on board to revive Payment 1’s social media presence.

The Strategy

The team began with a complete makeover of the brand’s social channels on Instagram and Facebook, as old designs didn’t reflect Payment 1’s visual identity guidelines. Galactic Fed created new banners, Highlights icons, post templates, and linktree design.

Simultaneously, the Creative Studio started to work on the content - strategizing different content pillars and finding topics that would bring value to the consumers in a fun, social media way. 

The Summary

Over the course of 5 months, Galactic Fed tested multiple designs, formats, types of posts, hashtags, and schedules to see what works best for the brand and prepare recommendations for future organic growth on social media.

After a few weeks of regular posting, Payment 1 accounts began seeing increased organic engagement from existing followers, which continues to grow MoM.