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Resources

Stay on top of what’s happening now in the marketing world. Our free resources are available to use as training, industry guidelines, or a crash course on all things digital marketing.

illustration of the blog post: Galactic Fed Marketing Lab: When Big Budgets Ruin Your Campaigns

Galactic Fed Marketing Lab: When Big Budgets Ruin Your Campaigns

by Alexandra Goss

Expert reviewed by: Alexandra Goss

In this issue, we talk about the controversy around Google's Gemini, New X's Creator Targeting, reasons for poor RLSA performance, and multi-market marketing.

illustration of the blog post: Galactic Fed Marketing Lab: What AI Can and Cannot Do For You

Galactic Fed Marketing Lab: What AI Can and Cannot Do For You

by Alexandra Goss

Expert reviewed by: Alexandra Goss

In this issue, we talk about author bylines myths, new email regulations, Meta and LinkedIn updates, and how come SGE results differ so much from the organic ones.

illustration of the blog post: Galactic Fed Marketing Lab: Did We Have The Same 2023?

Galactic Fed Marketing Lab: Did We Have The Same 2023?

by Alexandra Goss

Expert reviewed by: Alexandra Goss

We decided to make the first 2024 issue a recap of all the best and biggest things from 2023. From steal-worthy marketing campaigns to crucial industry updates, let’s rewind and reminisce together.

illustration of the blog post: Digital Marketing Trends 2024

Digital Marketing Trends 2024

by Alexandra Goss

Expert reviewed by: Dallin Porter

Speculations and educated guesses on what changes 2024 will bring upon us. And no, it’s not just AI. We’ll review the most significant shifts in SEO, Paid Media, SMM, content marketing, email, and the industry in general.

illustration of the blog post: Galactic Fed Marketing Lab: Slow Site Speed Culprits, Programmatic SEO Pros and Cons, Email Marketing Metrics, and more

Galactic Fed Marketing Lab: Slow Site Speed Culprits, Programmatic SEO Pros and Cons, Email Marketing Metrics, and more

by Alexandra Goss

Expert reviewed by: Dallin Porter

In this issue, we talk about programmatic SEO, lesser-known email marketing metrics, slow website speed reasons, and whether demand generation and growth marketing are the same.

illustration of the blog post: Galactic Fed Marketing Lab: Meta Verified, Google Probationary Period, Why ChatGPT is Getting Dumber, and more

Galactic Fed Marketing Lab: Meta Verified, Google Probationary Period, Why ChatGPT is Getting Dumber, and more

by Alexandra Goss

Expert reviewed by: Dallin Porter

In this issue, we talk about Google's new probationary period for advertisers, what's going on with ChatGPT performance, why you should opt for .webP images, Meta Verified for Business, and sourcing UGS to connect with Gen Z.

illustration of the blog post: Galactic Fed Marketing Lab: X (Twitter) Saga, Goodbye Chrome Cookies, TikTok Organic Tips, and more

Galactic Fed Marketing Lab: X (Twitter) Saga, Goodbye Chrome Cookies, TikTok Organic Tips, and more

by Alexandra Goss

Expert reviewed by: Dallin Porter

In this issue, we talk about Twitter becoming X, Chrome beginning to deprecate cookies, SEO blog posting frequency, discrepancies in data tools, and tried-and-tested TikTok strategies.

illustration of the blog post: Galactic Fed Marketing Lab: AI FOMO, Backlink Quality vs Quantity, Ads for Idea Validation, and more

Galactic Fed Marketing Lab: AI FOMO, Backlink Quality vs Quantity, Ads for Idea Validation, and more

by Alexandra Goss

Expert reviewed by: Dallin Porter

In this issue, we talk about AI-induced FOMO, smart email campaigns subscribers want to open, using ads for market research, and whether or not you should be on Threads.