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Exponent Case Management

Featured Story

How a Custom Link-Building Campaign Increased Traffic by 50% for Case Management Software

SEO Processes

Link-Building Guest Posting Content Creation
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illustration of case study: How a Custom Link-Building Campaign Increased Traffic by 50% for Case Management Software
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125%
increase in referring domains
orange design element
82%
increase in organic pages

The story

Exponent Case Management is a powerful Salesforce application made by Exponent Partners, a social enterprise dedicated to helping nonprofits drive radically better impact. It’s all-in-one program and performance management platform and is designed specifically for multi-service nonprofit agencies.

Galactic Fed was invited onboard to develop a link-building strategy, strengthen the domain, and improve the website’s discoverability.

The Strategy

The team at Galactic Fed started by identifying relevant niches and websites for link-building outreach. They recommended focusing mostly on multi-service nonprofit agencies with a domain rating of 10+ to maximize potential gain.

Guest posting was suggested as the key strategy - a unique article in exchange for a link with the requested anchor text. Niche product pages and important keywords like “secure workforce development” and “strategic employer engagement partnerships” were targeted.

The Success

This strategic approach to link-building allowed Galactic Fed to yield impressive results for Exponent Case Management:

  • 125% increase in referring domains
  • 82% increase in organic pages
  • 52% increase in organic traffic
  • 20% increase in keywords ranking in the top 100
  • 2,458% increase in branded impressions
  • 1,238% increase in branded clicks

Galactic Fed x Exponent Case Management: Performance results

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