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Hourly

Featured Story

Galactic Fed x Hourly: How Our 3-Year Partnership Took Low-Ranking Website in Competitive Niche to Page 1 SERP

SEO Processes

Link Building Keyword Research Technical SEO Site Audit
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illustration of case study: Galactic Fed x Hourly: How Our 3-Year Partnership Took Low-Ranking Website in Competitive Niche to Page 1 SERP

The story

Hourly is a Silicon Valley tech company that offers small- to medium-sized businesses a platform that seamlessly connects the dots between time cards, payroll, and workers’ compensation, helping them easily manage, pay, and insure the hourly workforce.

The company came to Galactic Fed and asked us to put together an SEO program that would increase their visibility online, send relevant traffic to their site, and improve their site’s overall performance. 

For over three years, they’ve been trusting Galactic Fed to lead their keyword research, link-building, site’s internal link architecture maintenance, and general SEO consultancy and guidance.

The Strategy

Meeting these ambitious goals required a 360-degree SEO strategy. Galactic Fed started with identifying the areas of improvement on the Hourly’s site, setting up the SEO foundation, and sharing best practices to help the client become more SEO-savvy.

During the first few weeks of the partnership, galactic Fed’s SEO experts laid down the groundwork by setting up a comprehensive SEO strategy that helped them zero in on the search phrases that the client’s target audience was actively searching for.  These high-value search phrases were then used to fine-tune the meta copy of the many different pages on the site.

A complete technical SEO audit was performed, pinpointing all the areas of improvement, including page speed, broken links, and meta copy. The team constantly recommended the best solution for all the identified issues and helped the client’s team understand and implement these recommendations.

The heart of the campaign was link building. The team put together an outreach campaign to boost the site’s overall backlink profile. The strategy also included configuring the link architecture of the site to make sure the ranking power across its pages is spread equally.

The Galactic Fed team also invested a lot of effort into training the client’s in-house content team to conduct keyword research and optimize SEO content. Towards the end of the partnership, Hourly’s team was able to publish their own articles with minimal edits from the SEO experts.

The Success

Over 3 years of SEO efforts resulted in astonishing results. And thanks to the rock-solid foundation built by Galactic Fed’s experts, the Hourly’s website SEO performance will continue to go up and to the right.  

  • 48-point increase in Ahrefs domain ratings
  • 19602% increase in Ahrefs organic keywords
  • 2344.25% increase in referring domains 
  • 84738% increase in traffic
  • 1,223 links built in total
  • ~200,000 words worth of content

“We get a lot of value out of the partnership. You’re doing a great job in being responsive to us, and are highly detailed with keeping track of work — and diligently completing all the audit and link architecture items on time. Our results also show a lot of success, with our readership steadily increasing every month.”, - Ben Harborne, VP and Head of Marketing

Hourly Inc. infographic of the Galactic Fed performance results.

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