Digital Marketing

Digital Marketing

When it comes to marketing, there’s always more to learn. We cover topics that will keep you at the top of your game in the ever changing world of marketing.

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illustration of the blog post: The Digital Marketing Funnel: Benefits, Examples, and Strategies
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picture of Sarah Harris

Digital Marketing

The Digital Marketing Funnel: Benefits, Examples, and Strategies

by Sarah Harris

Expert reviewed by:

Sales professionals have long used the visual of a funnel to describe how prospective customers engage with companies throughout the sales process. Each stage of the funnel represents where a buyer might be, their needs at that point, and opportunities as well as pitfalls for the sales team. A digital marketing funnel applies the same concept to digital marketing teams.

9 min read
illustration of the blog post: What Makes a Good Influencer Advertising Strategy?
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Digital Marketing

What Makes a Good Influencer Advertising Strategy?

by Sarah Harris

Expert reviewed by:

As of 2021, the value of influencer advertising in the United States exceeded $13 billion. It takes a lot of buy-in to reach that number. In fact, you can find companies of all sizes and in nearly every industry leveraging influencer marketing. The chances are that includes some of your customers. Isn’t it time for you to catch up?

9 min read

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illustration of the blog post: What Is a Marketing Plan and Why Do You Need One? A Beginner’s Guide
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Digital Marketing

What Is a Marketing Plan and Why Do You Need One? A Beginner’s Guide

by Ayesha Renyard

Expert reviewed by:

A marketing plan is a strategic roadmap businesses use to organize, execute, and track their marketing strategies over a given time period. While you may not be an expert on marketing plans, you do have experience in planning—and we have a feeling after reading this blog, you'll be able to execute your marketing plan like a pro.

10 min read
illustration of the blog post: Six Ways to Assess a Growth Marketing Agency for Your Business
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Digital Marketing

Six Ways to Assess a Growth Marketing Agency for Your Business

by Ayesha Renyard

Expert reviewed by:

If you're shopping around for a growth marketing agency, you care about your business growth. You want to see a strong trajectory. And to ensure your numbers trend in the right direction, you're bringing in some reinforcements. We're sharing six tips to help assess growth marketing agencies.

11 min read
illustration of the blog post: Content Marketing in 2022: A Comprehensive Guide
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Digital Marketing

Content Marketing in 2022: A Comprehensive Guide

by Ayesha Renyard

Expert reviewed by:

Content marketing is a long-term strategy that builds loyalty with your consumers. There's a caveat, though: customers will only find value in your content if it's delivered to them at the right point of the buyer's journey.  If that sounds complicated, don't worry. That's why we're here today.

11 min read
illustration of the blog post: Four LinkedIn Marketing Strategies To Grow Your Business (Plus Examples)
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Digital Marketing

Four LinkedIn Marketing Strategies To Grow Your Business (Plus Examples)

by Ayesha Renyard

Expert reviewed by:

LinkedIn is the world's premier business network, with 722 million users as of January 2022. That's a lot of business professionals all in place. If you're a B2B company, you must be thinking: how can I use LinkedIn for my business? We're dishing out four effective LinkedIn marketing strategies to help you reap the benefits too. Let's get started!

13 min read
illustration of the blog post: Three Marketing Goals to Take Your Business to the Next Level
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Digital Marketing

Three Marketing Goals to Take Your Business to the Next Level

by Ayesha Renyard

Expert reviewed by:

Today, it's pretty hard to launch a business idea that hasn't been done before. Marketing is the bridge to many of your business goals. Once you've built this bridge, you're well on your way to hitting your targets. We're providing an in-depth guide on three marketing goals that can help you reach your business goals.

11 min read
illustration of the blog post: SEO vs. SEM: What's the Difference?
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Digital Marketing

SEO vs. SEM: What's the Difference?

by Jigmit Gwari

Expert reviewed by:

With SEO and SEM, you can take advantage of the íncreasing relevance of the online space. With the right keywords, they drive traffic to your website. If you do well in online search, the more site visitors and opportunities you have to grow your brand. So, in the contest of SEO vs SEM, which is better?

30 min read

Stay light years ahead

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