Digital Marketing

Digital Marketing

When it comes to marketing, there’s always more to learn. We cover topics that will keep you at the top of your game in the ever changing world of marketing.

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illustration of the blog post: The Marketing Metrics You Need To Be Measuring Right Now

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Digital Marketing

The Marketing Metrics You Need To Be Measuring Right Now

by Dallin Porter

As a business, growth should always be at the top of mind. In the digital marketing world, it seems like everyday there is a new actionable metric that is the “most important,” and deciphering which ones are vanity and which ones lead to that ever-important growth.

illustration of the blog post: Fed Fix: How Long Should Instagram Stories Be?

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Digital Marketing

Fed Fix: How Long Should Instagram Stories Be?

by Anna Waterhouse

Storytelling is a universal element that makes us uniquely human. Stories spark curiosity, touch emotions, and create lasting impressions that help us understand ourselves, others, and the external world. Above all, stories are engaging.

Best marketing stories, weekly

illustration of the blog post: Fed Fix: Google Search Tips That Get Results

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Digital Marketing

Fed Fix: Google Search Tips That Get Results

by Dallin Porter

5.8 billion. That is how many Google searches are conducted every day That averages out to about 70,000 per second, or 2 trillion every year. Whichever number you look at, that is a gargantuan amount of information being sought after by the minute.

illustration of the blog post: Content Marketing & The Marketing Funnel: The Definitive Guide

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Digital Marketing

Content Marketing & The Marketing Funnel: The Definitive Guide

by Dallin Porter

It’s the “C” word being heard daily around the world: content. From big brands to tiny startups, companies from all industries are taking “content is king” seriously, and it’s seemingly what separates the prince from the pauper.

illustration of the blog post: B2B SaaS Content Marketing: Everything You Need to Know

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Digital Marketing

B2B SaaS Content Marketing: Everything You Need to Know

by Dallin Porter

Following our Content Marketing & The Marketing Funnel: The Definitive Guide, we are breaking down what that application of this looks like for some of the biggest industries Galactic Fed works with. If you’re in the B2B SaaS industry - this one’s for you.

illustration of the blog post: How Does Advertising Personalization Work?

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Digital Marketing

How Does Advertising Personalization Work?

by Dominick Cabal

Marketers rejoice! The world is now full of more and more data touch points, more granular targeting techniques are available, analytics tools are stronger than ever, blockchain and transparency will soon eliminate waste.

illustration of the blog post: A Scientist’s Guide to Growth Marketing

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Digital Marketing

A Scientist’s Guide to Growth Marketing

by Alex Steeno

I always thought I was going to be a full-time scientist. I was right, but with my background in chemistry, I’m not doing the kind of scientific exploration that I expected.

illustration of the blog post: Fed Fix: How to Find Email Addresses on LinkedIn

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Digital Marketing

Fed Fix: How to Find Email Addresses on LinkedIn

by Anna Waterhouse

In the shifting digital marketing landscape, old doesn't mean dead, and new doesn't mean best. With social media on the rise and allure of new communication channels, it's easy to disregard traditional methods to reach audiences online.

Best marketing stories, weekly