Boosted Traffic 583% with a Tailored SEO Strategy
583%
increase in organic traffic
363%
increase in keywords ranking in top 100
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The Story: FUNetix, an initiative of the American Youth Literacy Foundation that helps children—particularly underprivileged children and kids with learning challenges—learn to read English, teamed with Galactic Fed to raise brand awareness and expand the reach of their free reading programs.
With the launch of their new FUNetix app, which delivers a science-based “learn to read” curriculum for early readers, the client wanted to reach more young readers and increase app installs/app demo leads. To do this, Galactic Fed created a plan that combined paid ads with landing page optimization.
The Strategy: Galactic Fed started by homing in on the target audiences for the FUNetix app, conducting extensive keyword research, and building out Google Ads campaigns optimized for demo button clicks/leads.
The team developed a Google Ads branding and lead-building strategy using Search Campaigns via FUNetix’s Google Grants account, targeting their efforts within the United States, India, Africa, and other countries where English is widely taught.
They targeted their search campaigns to reach parents whose kids are unable to learn English, either because they can’t afford school tuition or because English simply isn’t available in their school curriculum. Galactic Fed also wanted to target teachers (and teacher-adjacent roles like mentors, educators, tutors, and childcare providers) living within those demographics, to promote the FUNetix app.
While the search campaigns were built to bring in more app leads, Galactic Fed’s landing page optimizations used testing and analytics to improve on-page conversions. This finely-tuned funnel was engineered to help the client attract and convert more leads at a reduced cost.
The Success:
Since the state of the engagement with FUNetix (approximately six months) Galactic Fed has helped the client achieve:
increase in organic traffic
increase in keywords ranking in top 100
Increased CTR
Qualified Leads
Average CVR increase
Average decrease in CAC
increase in purchases
increase in revenue
increase in referring domains
increase in organic traffic
increase in top ranking keywords
increase in backlinks
increase in top 100 ranking keywords
increase in backlinks
increase in referring domains
increase in organic traffic growth
increase in leads
average CTR
Open rate of email marketing campaign
Increased leads
increase in referring domains
increase in backlinks
increase in organic traffic
increase in referring domains
increase in backlinks
increase in impressions
increase in CTR
conversions
increase in organic traffic
increase in top 10 keywords
increase in referring domains
increase in sales revenue
increase in sales from ads
increase in sales revenue
increase in sales from ads
increase in page views
decrease in bounce rate
increase in organic traffic
increase in referring pages
increase in organic traffic
increase in referring domains
increase in site traffic
increase in revenue
increase in clicks
increase in impressions
increase in MQL volume
decrease in cost per lead
decrease in CPA
increase in clicks
increase in referring domains
increase in ranking keywords
increase in trials (Q1)
decrease in cost-per-trial (Q1)
overall decrease in cost-per-trial
decrease in cost-per-mile
of the wailist converted into users
increase in retention and user engagement rates
increase in non-branded impressions
increase in referring domains
increase in referring pages
in domain rating
increase in referring domains
increase in top 100 keyword ranking
increase in referring pages (Ahrefs)
increase in organic traffic (Ahrefs)
increase in time on page
decrease in bounce rate
Average CPC
Users
decrease in CPT
increase in CTR
decrease in CPC
decrease in CPM
increase in organic traffic
increase in keyword ranking
increase in referring domains
increase in non-branded impressions
increase in engaged organic sessions
increase in impressions
increase in all clicks
increase in referring domains
open rate
clicks per unique open
emails sent
click rate
increase in referring domains
increase in organic keywords ranking
increase in organic traffic
increase in referring pages
conversion rate
QoQ growth in the number of leads
Cost Per Lead
increase in activation rate
increase in referring pages
increase in organic keywords ranking
increase in referring domains
increase in organic traffic (Ahrefs)
Clicks to the website
Brand-new subscribers in three markets
Leads Generated
Impressions garnered
add-to-carts
increase in website traffic
increase in purchases
decrease in cost-per-purchase
decrease in Cost per QL
increase in converion rate
decrease in CAC
increase in click-through rate
increase in conversion rate
impressions
decrease in CPL
increase in referring domains
increase in branded clicks
increase in branded impressions
increase in non-branded impressions
decrease in cost-per-order submitted
decrease in cost-per-click
increase in submitted orders
increase in Quality Score
average open rate
max conversion rate
conversion rate on customer win-back series
in-app conversions from notifications
increase in non-branded clicks
increase in organic keywords
increase in non-branded impressions
backlinks built and acquired from unique referring domains
increase in organic keywords ranking
increase in referring domains
increase in organic traffic
increase in non-branded clicks
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