Paid Media
by Ayesha Renyard
Every year, marketers are putting more money towards their advertising budget—but are they making knowledgeable decisions? Do you know the answers to these five common paid media questions?
by Natalie Yelton
What better moment to reach new customers than when they are already searching Google and telling you exactly what they are looking for? With nearly half of internet surfers clicking on search ads, it comes as no surprise they are the most popular paid ad campaign to run.
From 60 second Tik Tok videos to full-length feature films, we are watching more and more videos online. 85% of US internet users surveyed said they watch online video content on one of their devices every month.
Display ads are here to stay. Let's dig into the details of what a display ad is, why they’re effective, and our best practice tips for getting the most out of your Google Display Ads, in particular.
From building awareness of your fresh product or service to driving traffic to your new website and generating your very first leads, PPC advertising can give your startup the boost it needs in those initial few years in operation.
Any expert marketer will say that you need to pitch your value and benefits, set yourself apart from the competition, incorporate keywords, and have a strong call to action—in a way that resonates with your target audience.
How does Facebook remain relevant in a world with so many options? Through its ninja-like ability to adapt to industry changes and user expectations. So for us to successfully advertise on its platform, we too have to be nimble and agile.
by Dallin Porter
Even if you’re not an expert, there are probably (definitely) a few things you could do right now to save money on your Facebook Ads. And if you’re a human being, that is something you should want. Let’s take a look at some you can correct today.