Paid media

Paid Media

How to Choose The Best Paid Media Marketing Channel for Your Business

by Ayesha Renyard

What is the best paid media marketing channel out there? We get asked that question a lot. And we have to say, it's a tough one to answer. It is possible to determine which paid media channel is right for your business. You just have to figure out your campaign objective first. So let's figure out both together.

Paid Media

Five Types of Market Segmentation + Real-world Examples

by Natalie Yelton

Just as a buyer's persona can give deep insights into your target audience’s wants and needs, market segmentation can help you improve your campaigns’ efficiency by taking a closer look at your target audience’s thoughts, behaviors, and interests.

Paid Media

How to Build a Paid Media Strategy for Your Just-Launched Business

by Ayesha Renyard

Launching a business can be a scary thing. You're likely entering into an industry against many similar businesses. To get through those wobbly first days, months, or even years, you need a well-researched paid media plan.

Paid Media

Five Ways to Create a Facebook Ad that Stands Out

by Ayesha Renyard

In a sea of ads, getting yours to stand out sounds like a game of Where’s Waldo. Users are bombarded with bright colors, eye-catching videos, and bold copy every day. How are you supposed to get your ads noticed anymore?

Paid Media

Five SaaS Paid Media Tips For Reaching New Customers

by Natalie Yelton

What’s the secret to reaching new SaaS customers through paid media? It’s not so much a secret but a proven data-driven strategy. We’re sharing our five top tips for taking your SaaS paid media strategy to the next level.

Paid Media

How AI and Paid Search Work Together

by Natalie Yelton

We provide a brief overview of what AI is in the context of paid search, examples of AI, and we explain how paid search and AI can work together to help you reach more customers and grow your business

Paid Media

Google Ads Quality Score: What It Is and How To Improve It

by Natalie Yelton

Expert reviewed by:

We’ll help you grasp what Quality Score is, what the formula is for calculating Quality Score, and how to locate your business’s Quality Score. Want to improve your business’s Quality Score? We also offer up five tips for doing just that.

Paid Media

How to Use PPC Data to Boost Your Content

by Natalie Yelton

From identifying keyword opportunities to fine-tuning your buyer personas, PPC data has the potential to amplify your message and ensure it dazzles in front of the eyes of the people that matter.