Paid media

Skyrocket your business with expert advice on making the most of your paid media. From writing the perfect ad to making the most of your budget: you'll find it here.

white rounded rectangle masking image below

illustration of the blog post: The Internet’s Most Common Paid Media Questions, Answered

white rounded rectangle masking image below

The Internet’s Most Common Paid Media Questions, Answered

by Ayesha Renyard

Every year, marketers are putting more money towards their advertising budget—but are they making knowledgeable decisions? Do you know the answers to these five common paid media questions?

illustration of the blog post: Six Google Search Ad Tips for Improving Your Conversion Rates

white rounded rectangle masking image below

Six Google Search Ad Tips for Improving Your Conversion Rates

by Natalie Yelton

What better moment to reach new customers than when they are already searching Google and telling you exactly what they are looking for? With nearly half of internet surfers clicking on search ads, it comes as no surprise they are the most popular paid ad campaign to run.

Best marketing stories, weekly

illustration of the blog post: Fed Fix: How to Craft the Perfect Google Video Ad

white rounded rectangle masking image below

Fed Fix: How to Craft the Perfect Google Video Ad

by Natalie Yelton

From 60 second Tik Tok videos to full-length feature films, we are watching more and more videos online. 85% of US internet users surveyed said they watch online video content on one of their devices every month.

illustration of the blog post: Make Your Google Display Ads Stand Out with These Five Tips

white rounded rectangle masking image below

Make Your Google Display Ads Stand Out with These Five Tips

by Natalie Yelton

Display ads are here to stay. Let's dig into the details of what a display ad is, why they’re effective, and our best practice tips for getting the most out of your Google Display Ads, in particular.

illustration of the blog post: The Eight Best Paid Media Tips for Startups

white rounded rectangle masking image below

The Eight Best Paid Media Tips for Startups

by Natalie Yelton

From building awareness of your fresh product or service to driving traffic to your new website and generating your very first leads, PPC advertising can give your startup the boost it needs in those initial few years in operation.

illustration of the blog post: How to Write Google Ad Copy That Converts

white rounded rectangle masking image below

How to Write Google Ad Copy That Converts

by Ayesha Renyard

Any expert marketer will say that you need to pitch your value and benefits, set yourself apart from the competition, incorporate keywords, and have a strong call to action—in a way that resonates with your target audience.

illustration of the blog post: Four Industry Trends That Are Affecting the Way We Use Facebook Ads

white rounded rectangle masking image below

Four Industry Trends That Are Affecting the Way We Use Facebook Ads

by Ayesha Renyard

How does Facebook remain relevant in a world with so many options? Through its ninja-like ability to adapt to industry changes and user expectations. So for us to successfully advertise on its platform, we too have to be nimble and agile.

illustration of the blog post: Five Ways You’re Losing Money on Facebook Ads

white rounded rectangle masking image below

Five Ways You’re Losing Money on Facebook Ads

by Dallin Porter

Even if you’re not an expert, there are probably (definitely) a few things you could do right now to save money on your Facebook Ads. And if you’re a human being, that is something you should want. Let’s take a look at some you can correct today.

Best marketing stories, weekly