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Paid media

Skyrocket your business with expert advice on making the most of your paid media. From writing the perfect ad to making the most of your budget: you'll find it here.

illustration of the blog post: Mastering Google Ads: Best Practices and Mistakes to Avoid

Mastering Google Ads: Best Practices and Mistakes to Avoid

by Sarah Edwards

Expert reviewed by: Alexandra Goss

Whether you run an online business or operate a brick-and-mortar store, you can benefit from using Google Ads. It’s a marketing staple for all types of businesses — and for good reason. Let’s discuss what you need to know with our Google Ads beginners guide and how you can develop Google Ads expertise while avoiding costly mistakes.

illustration of the blog post: How to Use Amazon Advertising to Increase Visibility & Sales

How to Use Amazon Advertising to Increase Visibility & Sales

by Sarah Edwards

Expert reviewed by: Rachel Meyer

If you want to achieve your full growth potential, you need to have a solid understanding of how to use Amazon advertising. Consider the following blog to be your Amazon advertising tutorial; it will reveal all you need to know about how to best create, run, and reap the benefits of marketing on Amazon.

illustration of the blog post: Understanding Amazon Ads: Common Myths vs. Straight Facts

Understanding Amazon Ads: Common Myths vs. Straight Facts

by Sarah Edwards

Expert reviewed by: Rachel Meyer

The meteoric growth of Amazon advertising puts it on every business owner’s radar, but the trend has also led to the emergence of numerous myths and misunderstandings. We’ve outlined some of the most common Amazon Ads myths — and the facts that debunk them — below.

illustration of the blog post: Responsive Search Ads: Tips and Best Practices

Responsive Search Ads: Tips and Best Practices

by Sarah Edwards

Expert reviewed by: Rachel Meyer

RSAs are the default ad type in Google when creating ads for search campaigns. With that said, let’s break down exactly what responsive search ads are, how they can benefit your business, and how you can use them to their full potential to, in turn, reap the reward of increased customer engagement.

illustration of the blog post: What Is a Dynamic Search Ad?

What Is a Dynamic Search Ad?

by Sarah Edwards

Expert reviewed by: Rachel Meyer

Dynamic Search Ads campaigns can positively affect your business’s SEO, but only if executed properly. This article will take a closer look at dynamic search ads, how to set them up, and whether they’re the optimal choice for your company’s marketing strategy.

illustration of the blog post: A Marketer's Guide to Programmatic Advertising

A Marketer's Guide to Programmatic Advertising

by Sarah Edwards

Expert reviewed by: Rachel Meyer

This guide will define programmatic advertising, help you understand how it works, and tell you everything you need to know to get your first campaign up and running. You’ll learn how this type of advertising can benefit your business and how to avoid the pitfalls of programmatic campaigns.

illustration of the blog post: Emerging Digital Marketing Trends 2023 + Beyond: Paid Ads

Emerging Digital Marketing Trends 2023 + Beyond: Paid Ads

by Sarah Edwards

Expert reviewed by: Rachel Meyer

In this report, we’ll tackle hot topics like AI, the imminent demise of Google Universal Analytics, and the looming recession, so if you’ve been looking for ways to stretch each of your ad dollars a little further in 2023 and beyond, these emerging digital marketing trends can help.

illustration of the blog post: 9 AI-Powered Tools for Paid Media

9 AI-Powered Tools for Paid Media

by Sarah Edwards

Expert reviewed by: Rachel Meyer

Continually crafting unique ad campaigns can be challenging - that’s where AI tools for paid media can help, and when making an ad creative, AI can be more helpful than you might think. With that being said, here are 9 of the best AI-powered tools for paid media to consider.