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SEO 13 min read
Written by Ayesha Renyard
Content Writer @ Galactic Fed
Expert reviewed by Kat Sarmiento
Sr. SEO Director @ Galactic Fed
Published 12 Jan 2022
If you’re a business owner, you’re busy. You’ve got umpteen tasks to do in a day, so it’s all about shaving the workload, not adding more to it. So many ask us: “Guest posting—is it even worth it?”
Guest posting or guest blogging is the act of writing and publishing an article on another company’s website.
While guest posting may seem like extra work, it can certainly be worth it. It can help:
With that said, to reap these benefits, you need to follow certain best practices. Working with spammy websites to merely create backlinks could actually hurt your SEO, credibility, and traffic. No payoff there.
Luckily, you don’t need to hunt down these tried-and-true tactics. As part of our SEO Series, here are four guest posting best practices that’ll get you the results you’re looking for.
You want to contribute to websites that’ll create the best return for your company. To weed out the good ones from the bad, here are some factors you’ll want to consider:
To filter out bad opportunities, avoid websites with low domain authority, engagement, and audience reach. This likely means that both SEO crawlers and real people view their content and website experience as low quality or spammy.
It’s all fine and dandy to hear what good guest blog opportunities look like—but how do you find them? As the graph below shows, many use Google Search or marketing tools to uncover these websites.
Today, we’re going to dig into four of our favorite methods:
Google Research: Google is a great place to start. Simply replace the following keywords with keywords from your industry to begin searching for guest posting opportunities:
If companies are actively looking for guest posts, these searches should lead you to a company’s guest post guidelines page, submission page, or actual guest posts by other writers.
Competitor Research: You can also find great guest post opportunities by looking up your competitors’ guest posts. To do this, use a backlink audit tool like Ahrefs. These tools will reveal their inbound links. If these websites were willing to publish content from your competitors, there’s a high chance they’ll hear your pitch too.
Influencer Research: Influencer marketing is huge right now—how can you leverage it for your guest posting? Tap into their network. Find an influencer in your niche who publishes guest posts frequently and target the sites they guest blog on. If you don’t already know some, simply Google: “Guest post” + [influencer name].
Buzzsumo Research: Buzzsumo, a content analyzer tool, isn’t just great for brainstorming content ideas, it’s also super handy for your guest posting strategy. On the left sidebar, go to “Content-Type” and check off “Guest Posts.” Next, search for your target keywords. Buzzsumo will then show top-performing guest posts.
Quality guest posts are important to you—and the company you’re trying to collaborate with. They don’t want to be affiliated with low-quality or irrelevant posts or websites either—it could hurt their domain authority.
To show your interest—and the relevance and quality of your posts—you need to tailor your email to each company. Showing them that you care and you’ve done your research will work wonders for your guest posting strategy.
Here are two small moves that’ll make a big impact on your email pitch:
1. Address the email to the appropriate person: While this gesture may seem insignificant, emails addressed generically are often viewed as spam. Spend a bit of time looking up their blog and identifying the blog owners. Typically these folks are in the content marketing department.
Finding their emails on the website may be tricky. Luckily, tools like Interseller.io or AnyMailFinder can help dig up this information. With Interseller.io, all you need to do is enter your target’s name and domain name, and it will do the rest.
2. Research the blog: Take a look at the topics they like to post about and the types of content they create. Is it short-form or long-form? Do they favor formats like listicles? What’s their tone of voice? Hitting these points will buff up your pitch. You can also use Buzzsumo to research their top-performing blog posts to get an indication of what content they’ll be eager to publish.
Then, when writing your pitch, refer back to some of their current content pieces and how yours will complement and align with their blog. Don’t hesitate to provide samples or an outline.
Here is a cold email template to make sure you check off these boxes:
I’m writing to you because I’m interested in contributing a guest post on your site.
Based on what has worked for [their site name] in the past, I feel that your readers would love these ideas:
To give you an idea of my writing style and quality, here’s a post I recently wrote: [post link].
Do you think these ideas would be a good fit?
If you don’t hear from them in a week, send a follow-up email.
Recommended video: For more tips on writing a killer email pitch, watch this quick 10-minute video from Ahrefs:
It’s time to walk the walk. If this is your first guest post for this company, you’ll want to set the bar high to make a good impression. If you did some solid research on their blog to pitch the topic, then half the work is already done! It’s time to put this knowledge to good use.
Here are five tips to get their stamp of approval:
At this point, it’s time to consider your side of the bargain as well. While your guest post shouldn’t be overly promotional, it should also create a clear path back to your website. Here’s how you can do that:
You’ve done the work to write a stellar guest post, and it’s now published on their blog—but you’re not done yet. This final tactic is just as important as the others, but it’s often overlooked. To get the most mileage out of your guest post, you need to promote it.
Promotion isn’t just about gaining visibility for this one post—it also increases your brand’s visibility and grows your relationship with the company you’re working with. It may even open up new guest posting opportunities.
There are many ways you can promote your guest piece:
If you’re sharing on Twitter, create a thread and share more of your related content. If readers like this post, make it easy for them to find more of your work.
\ That’s right, you have everything you need to become a guest blogger. With these best practices, you’re on the right path to build brand visibility, boost traffic, increase SEO and score more readers and prospects with your guest post.
Sure, it’s work—but it’s worth it.
If you’ve got more questions, don’t hesitate to speak with our team of specialists. There’s certainly more where this came from!
Content Writer @ Galactic Fed