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The Galactic Marketing Brain

We track all of the trends, insights, and news you need to stay light years ahead in the growth marketing universe

Digital Marketing

Entrepreneurship

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illustration of the blog post: Your Must-Have Google Ads B2B Negative Keyword List

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Your Must-Have Google Ads B2B Negative Keyword List

by Sarah Harris

Expert reviewed by: Carolyn Noel

Negative keywords are words that you want to be disassociated with your ads. This article takes a deep dive into the topic of negative keywords. While it would be virtually impossible to create an exhaustive list that suits the needs of every industry and potential scenario, we did include dozens of prime examples.

illustration of the blog post: The Galactic Fed Ultimate Guide to Guest Posting

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The Galactic Fed Ultimate Guide to Guest Posting

by Sarah Harris

Expert reviewed by: Carolyn Noel

Want to optimize your link-building strategy with guest posting? Need to know how to find guest posting opportunities? Not even sure what guest posting is or what benefits it provides? This guide is for you regardless of where you fall on the guest posting familiarity spectrum. Our search engine optimization experts are here to provide a crash course on all things guest posting.

illustration of the blog post: Instagram’s Newest Update & What This Means for You and Your Paid Ads

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Instagram’s Newest Update & What This Means for You and Your Paid Ads

by Carolyn Noel

Expert reviewed by: Dallin Porter

You probably have the basics of Instagram down, you’re seeing some good results from ads, and you’re in a groove of having a social media strategy that works for you. But then… an update. And now everything you thought you finally understood about Instagram and social media in general changes. But we promise it doesn’t have to be complicated or overwhelming! Despite the ever-growing list of changes platforms like Instagram and Facebook continue to roll out, we’re here to help.

illustration of the blog post: Apple Search Ads Best Practices: A Complete Guide

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Apple Search Ads Best Practices: A Complete Guide

by Sarah Harris

Expert reviewed by: Carolyn Noel

Apple’s ascension to the very top of the smartphone hierarchy paved the way for the release of the Apple advertising platform known as “Apple Search Ads.” This powerful marketing tool is a valuable resource for businesses looking to get the word out about their mobile software applications. However, many businesses are not quite familiar with the capabilities of this platform or how to best leverage it as part of their marketing strategy.

illustration of the blog post: Five Ways to Use Google Ads to Recruit Top Talent

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Five Ways to Use Google Ads to Recruit Top Talent

by Carolyn Noel

Expert reviewed by: Dallin Porter

The Great Resignation. At this point, almost everyone’s heard of it. It began in early 2021 and is an ongoing economic trend where employees voluntarily resigned from their jobs in masses. With an exponential amount of people now looking for new employment opportunities, it’s prime time for recruiters to take advantage.

illustration of the blog post: 10 Top SEO SaaS Tools that Can Drive Organic Growth

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10 Top SEO SaaS Tools that Can Drive Organic Growth

by Sarah Harris

Expert reviewed by: Carolyn Noel

SEO SaaS tools are tools that help software as a service firms by increasing organic traffic. These tools may have been created specifically to serve SaaS companies. Others have simply developed a proven track record for getting results.

illustration of the blog post: What Is a Demand-Side Platform? A Complete Mobile Ads Guide

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What Is a Demand-Side Platform? A Complete Mobile Ads Guide

by Sarah Harris

Expert reviewed by: Carolyn Noel

Not too long ago, digital advertising was sold manually. Real people were involved in the process of buying and selling ad space. The process was cumbersome, and advertisers struggled to achieve their campaign goals. Thankfully, demand-side platforms have since been established as the industry standard.

illustration of the blog post: 5 Things to Look for in a LinkedIn Advertising Agency

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5 Things to Look for in a LinkedIn Advertising Agency

by Sarah Harris

Expert reviewed by: Carolyn Noel

LinkedIn has a growing and engaged audience. Unlike other platforms where people may be participating for social or leisure purposes, people open up LinkedIn for the purposes of conducting business. That makes them more receptive to advertising. It just makes sense to use LinkedIn advertising services if you operate in the B2B space.

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