The Galactic Marketing Brain

We launch all of the trends, insights, and news you need to know to stay light years ahead in the growth marketing universe

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illustration of the blog post: The Ultimate Guide to Healthcare SEO
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SEO

The Ultimate Guide to Healthcare SEO

by Carolyn Noel

Expert reviewed by: Dallin Porter

When you think of SEO you might not think of the healthcare industry. However, utilizing effective SEO tactics and strategies is vital for just about any industry– healthcare included. Healthcare SEO works as a marketing tool to help potential patients discover your services online.

8 min read
illustration of the blog post: The Digital Marketing Funnel: Benefits, Examples, and Strategies
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Digital Marketing

The Digital Marketing Funnel: Benefits, Examples, and Strategies

by Sarah Harris

Expert reviewed by: Carolyn Noel

Sales professionals have long used the visual of a funnel to describe how prospective customers engage with companies throughout the sales process. Each stage of the funnel represents where a buyer might be, their needs at that point, and opportunities as well as pitfalls for the sales team. A digital marketing funnel applies the same concept to digital marketing teams.

9 min read

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Digital Marketing

What Makes a Good Influencer Advertising Strategy?

by Sarah Harris

Expert reviewed by: Carolyn Noel

As of 2021, the value of influencer advertising in the United States exceeded $13 billion. It takes a lot of buy-in to reach that number. In fact, you can find companies of all sizes and in nearly every industry leveraging influencer marketing. The chances are that includes some of your customers. Isn’t it time for you to catch up?

9 min read
illustration of the blog post: What Is a Marketing Plan and Why Do You Need One? A Beginner’s Guide
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Digital Marketing

What Is a Marketing Plan and Why Do You Need One? A Beginner’s Guide

by Ayesha Renyard

Expert reviewed by: Carolyn Noel

A marketing plan is a strategic roadmap businesses use to organize, execute, and track their marketing strategies over a given time period. While you may not be an expert on marketing plans, you do have experience in planning—and we have a feeling after reading this blog, you'll be able to execute your marketing plan like a pro.

10 min read
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Paid Media

Instagram Ads Crash Course: Everything You Need to Know

by Carolyn Noel

Expert reviewed by: Dallin Porter

Through Instagram Ads, your brand will be able to target and reach specific users, increase traffic to your website, and boost your profits. But if you’re struggling to understand how to get started, which type of ad will be most effective for your business, or how much money you should allocate for this, we’re here to help.

10 min read
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Digital Marketing

Six Ways to Assess a Growth Marketing Agency for Your Business

by Ayesha Renyard

Expert reviewed by: Dallin Porter

If you're shopping around for a growth marketing agency, you care about your business growth. You want to see a strong trajectory. And to ensure your numbers trend in the right direction, you're bringing in some reinforcements. We're sharing six tips to help assess growth marketing agencies.

11 min read
illustration of the blog post: A Complete Guide To B2B SEO Strategy
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SEO

A Complete Guide To B2B SEO Strategy

by Carolyn Noel

Expert reviewed by: Dallin Porter

A compelling SEO strategy can skyrocket your success and take your B2B brand to new heights. But where do you start when it comes to creating this B2B SEO strategy? And how does it differ from a B2C SEO strategy? As experts in all things SEO, we’re here to help.

13 min read
illustration of the blog post: 7 Factors That Impact Your Google Ads Costs
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Paid Media

7 Factors That Impact Your Google Ads Costs

by Ayesha Renyard

Expert reviewed by: Carolyn Noel

As paid media specialists, we hear this question a lot: Galactic Fed, how much do Google Ads cost? And we can understand your frustration when we say: it depends. But hear us out. We don't say this because we can't come up with an answer. We say this because there are variables we need to know first to give you an accurate answer.

12 min read
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